Hello

Valencia, Spain

May 1993

I began my design journey by studying Engineering in Product Design and Development, where I discovered the fascinating balance between functionality and aesthetics. My goal was to create objects that were purposeful, visually appealing, and practical. During my final year, I was introduced to graphic design and packaging, which sparked a new passion that resonated with my long-standing interest in the arts.

This curiosity led me to pursue a higher degree in Graphic Design and Editorial Production, which I thoroughly enjoyed and that opened the door to my first professional experiences in the creative field.

During the pandemic, I decided to shift my focus to digital product design, a field where I could merge functionality with visual design while overcoming the limitations of physical products. Studying at ESAT helped me realize that UX/UI design is not just about creating intuitive and user-friendly interfaces but also about achieving visual harmony to craft memorable user experiences. That’s when I knew I had found my path.

Since then, I’ve dedicated myself to growing as a UX/UI and Product Designer, exploring different areas to gain a deep understanding of every stage of the process. I am driven by a curiosity to learn and a passion for applying data-backed techniques to make informed design decisions. My goal is to strike the perfect balance between business objectives and user needs, delivering solutions where both sides thrive.

Behance
CV.Resume
Linkedin

Experience

B2B. SaaS FinTech,
Uelz

Feb 2022

Jul 2024

UX/UI Designer, Brand, Web Design & Development

B2B. SaaS FinTech,
Uelz

Feb 2022

Jul 2024

Comprehensive design and development of the website in collaboration with the marketing and design teams. Creation of low and high-fidelity wireframes using Figma and development in Webflow. Definition of the information hierarchy, creation of web templates to empower the marketing department's autonomy, and componentization of the design system.

Development and application of branding as the company grows and evolves, both in the digital and print domains: merchandising, printed materials for exhibitions, stand construction, etc.

Ideation and execution of research plans (UX research) for various design areas, including product and web design. Conducting user interviews, surveys, and result analysis.

Technical SEO optimization of the website to enhance its performance and search engine ranking.

B2B. SaaS HRTech,
Sesame HR

Sep 2021

Feb 2022

UX/UI Designer, Branding & Web Design

B2B. SaaS HRTech, Sesame HR

Sep 2021

Feb 2022

Design and maintenance of the website using Adobe XD, including the design of new sections and the development of new structures within it.

Creation of graphic assets on demand, as well as product guide documents, user calendars, and similar materials.

Application of the existing corporate identity by adhering to the criteria and specifications outlined in the brand manual, while also creating new assets in alignment with the same compositional style.

Communication and brand,
Sagunto Town Hall

Oct 2019

Oct 2020

Graphic Designer & Prepress Technique

Communication and brand,‍ Sagunto Town Hall

Oct 2019

Oct 2020

Graphic development on demand, focusing on posters and printed materials for cultural events, as well as quarterly schedules and informational flyers.

Creation of graphic identities for various events, including illustrations, information layout, and hierarchy design. Preparation of print-ready files.

Communication and brand,
Freelance

2018

Sep 2019

Graphic designer

Communication and brand, Freelance

2018

Sep 2019

Development of projects across various areas, including image retouching, creation and editing of product catalogues, corporate illustrations, and the application of the graphic identity.

Key Skills

UI Design

  • Wireframes, Prototypes and Mockups
  • Design System
  • Branding and Merchandigin

UX Research

  • User flow
  • Usability testing, Surveys, User interviews
  • Information Architecture

Webflow development

  • Responsive
  • CMS and Dinamic content
  • Performance optimization
  • Technical SEO: code tags, indexing, crawling
  • Third part integrations

Soft Skills

  • Collaboration and Teamwork
  • Critical thinking
  • User-centered
  • Problem solving
  • Schematization
  • Attention to details
  • Adaptability

Tools

  • Figma / Adobe package (AI, PS, ID)
  • Webflow / Hubspot / Zapier
  • Google Search Console / GA4 / Hotjar
  • Visual studio code/ Git / HTML / CSS / JS
  • Jira / Notion / Slack / ClickUp / Trello